Maroc Telecom stands as a cornerstone of telecommunications in Morocco and a growing force across Africa. Whether you’re a customer, investor, or just curious about the company, this blog post offers a detailed look at its history, services, market position, and more. Written in simple, clear English, this guide is designed to be both engaging and informative, while being optimized for search engines and user intent.

What Is Maroc Telecom?

Maroc Telecom, officially known as Itissalat Al-Maghrib (IAM), is Morocco’s leading telecommunications provider. It offers mobile, fixed-line, and internet services to millions of customers. Founded in 1998, it has grown from a state-owned entity into a privatized giant, now majority-owned by Etisalat, a UAE-based telecom leader. With operations in Morocco and nine other African countries, Maroc Telecom serves over 54 million customers and plays a key role in connecting people across the continent.

Why does this matter? Understanding Maroc Telecom gives insight into how telecom services shape daily life and economic growth in Africa. Let’s dive into its journey, offerings, and what sets it apart.

A Brief History of Maroc Telecom

Maroc Telecom began in 1998 when Morocco restructured its telecom sector. Before this, the Office National des Postes et Télécommunications (ONPT) handled all services. The government decided to modernize, creating Maroc Telecom as a separate entity. At first, it was fully state-owned, but that changed in 2001.

In 2001, Vivendi, a French company, bought 35% of Maroc Telecom’s shares, marking its privatization. Over the next few years, Vivendi increased its stake to 51% in 2005 and 53% in 2007. Then, in 2014, Etisalat stepped in, acquiring Vivendi’s 53% share. Today, Etisalat remains the majority owner, while the Moroccan government and public shareholders hold the rest.

This evolution shows how Maroc Telecom went from a national provider to a global player, backed by international expertise. Its history reflects Morocco’s push to improve connectivity and compete in the digital age.

Services Offered by Maroc Telecom

Maroc Telecom provides a variety of services to meet the needs of individuals and businesses. Here’s a breakdown:

• Mobile Telephony: Choose from prepaid or postpaid plans, data packages, and roaming options. It’s perfect for staying connected on the go.


• Fixed-Line Telephony: Traditional phone services for homes and offices, offering reliable communication.


• Internet Services: Includes ADSL, fiber optic, and mobile internet. Fiber-to-the-home (FTTH) is a big focus for faster speeds.


• Value-Added Services: Think mobile banking (like MT Cash), streaming platforms, and IoT solutions for smart technology.

These services are available through 406 owned branches and over 75,000 points of sale in Morocco alone. Whether you need a simple phone plan or high-speed internet, Maroc Telecom has options for everyone.

Maroc Telecom’s Reach Across Africa

Maroc Telecom isn’t just a Moroccan company—it’s a pan-African leader. Beyond Morocco, it operates in nine countries: Benin, Burkina Faso, Côte d’Ivoire, Gabon, Mali, Mauritania, Niger, Central African Republic, and Togo. In some regions, it uses the Moov Africa brand. This expansion has built a customer base of over 54 million people.

Why expand? Maroc Telecom aims to bridge the digital divide in Africa. By investing in infrastructure, it brings better internet and phone services to underserved areas. This growth also boosts its revenue and strengthens its position in the competitive telecom market.

How Maroc Telecom Stands in the Market

In Morocco, Maroc Telecom holds a strong lead with a market share of about 38-42% in mobile and broadband services. Its main rivals are Orange Maroc (around 33%) and Inwi (about 24%), according to 2023 data. Even with competition heating up, Maroc Telecom stays ahead thanks to its vast network of over 10,500 tower sites.

The company also shines in performance. In the 2024 Opensignal Mobile Network Experience Report, it won awards for video experience, download speed, and consistent quality. While it lost some ground to Inwi since 2020, it remains Morocco’s top telecom provider.

Commitment to Corporate Social Responsibility (CSR)

Maroc Telecom doesn’t just focus on profits—it cares about people too. It’s been named a "Top Performer CSR" by Vigeo Eiris seven years in a row, with the latest recognition in 2020. Its CSR efforts center on three goals:

• Digital Inclusion: Bringing technology to rural and underserved areas.


• Sustainability: Reducing its environmental impact with greener practices.


• Community Support: Partnering with locals for education and economic growth.

These initiatives show Maroc Telecom’s dedication to making a positive difference, not just providing services.

Recent Updates and Future Plans

In February 2025, Maroc Telecom released its 2024 results, and the numbers are impressive. The company grew its customer base by 4.5% and revenues by 1.2%. Key highlights include:

• Fiber Growth: FTTH customers jumped by 29%.


• Mobile Data: Up 15.6%, showing demand for fast internet.


• Fixed Internet: Increased by 21.1%.


• Mobile Money: Grew 14.4%, especially in Moov Africa markets.

Looking ahead, Maroc Telecom is gearing up for 5G. It’s already run pilot tests and plans to roll out 5G networks soon. This aligns with Morocco’s Maroc Digital 2030 strategy, which prioritizes 5G and fiber expansion. These moves promise faster, more reliable services for customers.

How to Contact Maroc Telecom

Need help or more info? Visit www.iam.ma, the official website. You can find coverage maps, plan details, and customer service options there. The "Mon Espace MT" app is another handy tool for checking balances or paying bills. With these resources, staying connected is easy.

FAQs About Maroc Telecom

Here are answers to common questions people ask about Maroc Telecom:

• What mobile plans are available?
  Prepaid and postpaid options with data and calls. Check www.iam.ma for specifics.


• How do I check my balance or pay a bill?
  Use the "Mon Espace MT" app or website—simple and fast.


• Does it offer roaming?
  Yes, in many countries. See rates on the official site.


• Can I switch my number to Maroc Telecom?
  Yes, request it online or through customer service.


• Is my data safe with them?
  They follow strict security rules to protect your info.

These FAQs tackle what people often search for, making this post even more useful.

Why Maroc Telecom Matters

Maroc Telecom isn’t just a company—it’s a lifeline for millions. It connects people, supports businesses, and drives progress in Morocco and beyond. Its blend of strong services, African expansion, and social responsibility sets it apart. Plus, with 5G on the horizon, it’s ready to shape the future of telecom.

For readers, this means reliable options for staying connected, whether you’re in Casablanca or Côte d’Ivoire. For investors, it’s a stable player with growth potential. And for anyone curious, it’s a success story worth knowing.

Final Thoughts

Maroc Telecom has come a long way since 1998. From its privatization to its African expansion, it’s built a reputation as a telecom leader. With top-notch services, a focus on CSR, and plans for 5G, it’s poised to keep growing. Want to learn more? Head to www.iam.ma or explore its updates online.

This 1000-word guide gives you everything you need to understand Maroc Telecom—its past, present, and future. It’s optimized for Google, easy to read, and packed with value. What do you think about its role in Africa’s digital future? Let us know!